Miller Lite Commercial Resurfaces And Goes Viral For Its Over-The-Top Feminist Message: "Without Women, There Would Be No Beer"
Ilana Glazer claims women were the very first ones to brew beer and it's insulting that they have been used in beer commercials wearing bikinis.
Miller Lite is a popular American beer brand, renowned for its pioneering role in the light beer category. Owned by Molson Coors Beverage Company, the brand's roots trace back to the Miller Brewing Company, founded in 1855 by Frederick Miller in Milwaukee, Wisconsin. However, it was not until 1975 that the Miller Lite product was launched, marking a significant milestone in the beer industry. The inception of Miller Lite was aimed at creating a beer with fewer calories and less alcohol, targeting consumers seeking a healthier or less intoxicating option, without compromising on flavor. The brand's successful marketing slogan, "Great Taste, Less Filling," effectively encapsulated its unique selling proposition and resonated well with consumers. Not surprisingly, the beer is drunk most often by men. Which is why people were confused when Miller Lite released a commercial that was all about feminism.