Culture

Love Island's Record Ratings Prove We're Starving For One Thing

This summer, eleven sexy singles entered the Love Island villa and onto our screens. Couplings, crashouts, and even rage splits—for better or worse, Americans are hooked. What does that say about us? More than you might think.

By Emily Osment Davis5 min read
Peacock/Love Island USA

Love it or hate it, but the numbers don’t lie. Love Island USA fandom is taking over our country, beating out Love is Blind, Big Brother, and even The Bachelor on streaming. The bombshell show has become our country’s definitive must-watch TV. Its success is proof that the episodes have become cultural events. And it’s only growing in power.