Culture

Latinx Is Not A Welcome Term To The Majority Of Spanish Speakers

With the coming and going of Hispanic Heritage Month, many brands have taken it upon themselves to use the term “latinx” (pronounced “la-teen-eks”) in their promotions and mission statements.

By Luna Salinas4 min read
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Shutterstock/fernandocomet

While claiming to honor and celebrate Latino and Hispanic culture, in using “Latinx” they're bastardizing the language of that culture and then describing the people with a term that the majority don’t even prefer.