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Kim Kardashian Campaigns For Beyond Meat As Its "Chief Taste Consultant" In An Ad With Fake Burgers, Meatballs, And Nuggets

By Gina Florio··  2 min read
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It feels like Kim Kardashian and her family are inescapable these days. They appear everywhere in media, on the TV, and on social media. Kim's latest advertisement involves a plant-based burger.

In her new reality TV show "The Kardashians" on Hulu, Kim Kardashian mentions that she eats vegan most of the time. She remains plant-based mainly for health reasons, but sometimes she'll stray outside the bounds of veganism and enjoy animal products. In one of her recent Instagram posts, Kim teamed up with Beyond Meat, a company that creates and sells vegan foods that mimic real meat.

Kim Kardashian Campaigns for Beyond Meat in an Odd Advertisement

The Kardashians have come under fire previously for advertising for suspicious products, such as teas that promise to shrink the size of your waist. Kim's latest brand partnership is raising some eyebrows yet again. In an Instagram reel, Kim is seen promoting Beyond Meat products, from meatless burgers to meatballs to nuggets.

"I believe so much in the mission of Beyond Meat that I've stepped in to help with my greatest asset: my taste," she said in the video. "This plant-based meat is not only amazingly delicious, but it's also better for you and better for the planet."

Kim calls herself the new Chief Taste Consultant for the vegan brand. Plates of Beyond Meat burgers, sausages, nuggets, and meatballs are displayed on the counter in front of her, but although she's chewing in front of the camera, you don't ever actually see her take a bite of any food in front of her. It seems inauthentic at best.

Even worse than the awkwardness of this commercial, it's the fact that Kim is promoting a "meat alternative" that is actually packed with artificial ingredients, seed oils, preservatives, and unknown ingredients—all of which do not and should not replace the nutritional value of grass-fed meat. For example, the Beyond Meat Breakfast Sausage patties include canola oil, natural flavors, and metyhlcellulose.

Veganism may be the trend, but when it results in people eating highly processed foods that are full of unhealthy ingredients, it defeats the whole purpose of being "healthy."

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