Jennifer Lawrence Is Launching Mes° Beauty: Here’s Everything We Know

Jennifer Lawrence has a new role: beauty entrepreneur. A verified Instagram account for mes° beauty by Jennifer Lawrence has surfaced, teasing “a new perspective on beauty.” The introduction is minimal, but there are already a few details worth knowing. It’s a Hair Care Brand Despite its broader beauty name, Mes° appears to be focused on hair. WWD identifies the venture as a biotech-driven hair care brand , offering the first indication of what Lawrence is bringing to our bathroom shelves. The branding is understated: a rust-colored background, a lowercase logo, and a tiny degree symbol. In the Instagram screenshot, the account hasn’t published any posts yet. The brand’s Instagram bio reads, “Designed by @jlaw. Engineered by Arcaea Labs.” Arcaea describes itself as a biotech beauty company that uses biology to develop new ingredients and products. That offers a clue to Mes°’s direction, although we’ll need more information before knowing what makes its formulas different. October 27 Is the Date to Watch The Instagram bio lists October 27, 2026, alongside a link to mesbeauty.com . Whether that means products will be available to purchase or we’ll simply get the full reveal remains to be clarified. The information available so far doesn’t establish a product lineup, prices, or retail partners. We’re still waiting on ingredients, specific benefits, and a closer look at the packaging. Celebrity beauty is a crowded category, and Lawrence’s biotech angle gives this launch an intriguing starting point. The real test, of course, will be what’s in the bottle—and how our hair looks afterward.