Why Are We Spending So Much Money On Makeup Designed To Make It Look Like We're Not Wearing Any?
Centuries after makeup was used as a tool by the elite to signify wealth and status, it’s become perhaps the most popular way for us to express ourselves. Makeup can be a major confidence booster and is sometimes the key to nailing a certain outfit and putting a spring in our step.
Apart from use in the day-to-day, makeup, specifically the brands we choose to buy and how much — or how little — we wear, sends a larger message about the people we are or at least who we choose to present ourselves as. It’s a little unclear as to when exactly the “fresh-faced” look emerged, but now that it dominates the market and the beauty industry as a whole, we should actively analyze how this trend and the messages it sends affects us as women and as consumers.