Style
Is Butter Yellow Actually Cute Or Are We Just Being Psyop’d To Like It?
Dubbed the "it color" of the spring two years in a row now, is butter yellow really all it's cracked up to be, or is it just a psyop by Big Fashion intended to drain our wallets?
By Anna Hartman3 min read
Before adding to cart those butter yellow "must-haves" your favorite influencer or celeb is wearing this week, let's take a beat. While it is in the best interest of Big Fashion to concoct the latest trend, persuading us to open up our wallets and shell over the paycheck that was just deposited in order to fit in, is this the case for why butter yellow has seen such a resurgence in the past month or is it actually cute?