How People Can Use Beautiful Language To Deceive You

Today, science is just catching up, finding that aesthetics (the principles concerned with the nature and appreciation of beauty, especially in art and language) can indeed influence perceptions of credibility, accuracy, and even moral goodness. So it seems that John Keats had a point. But why should judgments of morality and truth be biased by something as vain as a pretty turn of phrase? After all, we grow up learning that “looks can be deceiving” and to not “judge a book by its cover.”