Culture
How MAGA Helped Andrew Tate Orchestrate A World-Class Rebrand For Clicks And Clout
It’s hard to believe, but Andrew Tate—accused of human trafficking, self-proclaimed pornographer, and walking billboard for male degeneracy—has managed to convince some corners of the MAGA movement that he’s one of them.
By Carmen Schober4 min read
Tate’s rebrand from a flashy, wannabe internet celebrity into a misunderstood “enemy of the Matrix” has been nothing short of a PR masterclass. He executed the play right in front of everyone’s eyes, and somehow, barely anyone seemed to notice. Instead of being exiled as the toxic presence he is, Tate has been welcomed into conservative media spaces, given glowing interviews by people who should absolutely know better, and allowed to launder his image under the guise of persecution.