Hailey Bieber is known around the world as a glowing supermodel who happens to be married to one of the biggest music icons in America, Justin Bieber. Fans are thrilled to know that she's releasing a new skincare line soon.
Until now Hailey Bieber hasn't launched any skincare or beauty lines of her own. Peers like Selena Gomez and Kylie Jenner have been in the game for a little while, so it's not surprising to see her take on the task of building her own skincare brand.
Hailey's New Skincare Line Is Called Rhode
Admittedly we don't know too much about Hailey's new project and when exactly it will be launched. But we do know that it's coming this year. We also know that Hailey filed a trademark for "Rhode," which is her middle name, and there's an Instagram account of the same name with no posts yet. But of course, it already has more than 65,000 followers.
Hailey posted a series of photos on her personal Instagram page to give a sneak preview of what she's got coming down the pipeline.
"glazed 🍩🍩 skin all 2022. Tell a friend," she wrote in the caption. She's wearing no makeup in the photo but her skin is positively glowing. There could be no other explanation for tagging Rhode than to show off some of the products that are being released soon.
Hailey Hinted at Her New Brand Last Year
There were a couple times when she spoke briefly last year about her new skincare brand. In November 2021, she was answering some questions on her YouTube page when someone asked, "When are we getting Rhode?"
She answered, “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited. That’s all I can say for now.”
She also told Demi Lovato on the podcast 4D with Demi Lovato that she was working on a new "business venture" to release to fans. This was back in summer of 2021 and she didn't share any details, but it certainly made the audience perk up and listen.
Whenever Rhode does finally launch, we have no doubt Hailey's products will fly off the shelves, much like the immense success that Kylie has found with her line of beauty products.