Model Hailey Bieber has just launched her brand new skincare line called Rhode, named after her middle name. But it seems like she's already facing some backlash.
The tagline of Rhode is that the vegan, cruelty-free, dermatologist-developed products with give you donut-glazed skin. The Rhode Instagram only recently launched and already has more than 420,000 followers. But there's a fashion company of the same name that isn't too happy with the rise of Hailey's new brand.
Hailey Bieber's New Skincare Brand Rhode Is Being Sued by a Fashion Company of the Same Name
Rhode is a fashion company founded by Purna Chateau and Phoebe Vickers. Their brand creates getaway wardrobe that includes dresses with vibrant prints and sophisticated color palettes. They just released a message on their business Instagram page announcing their lawsuit against Hailey.
"Nine years ago, we quit our jobs and founded Rhode out of our apartment, creating a fashion company from nothing. We’re two women entrepreneurs who met in college, built the RHODE brand, and put years of hard work into our minority co-owned company," they wrote in the caption. "Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand 'rhode.' We didn’t want to file this lawsuit, but we had to in order to protect our business."
"We admire Hailey. She has worked hard and earned the ability to create her own skin-care line. We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success," they wrote. "Hailey could choose any brand for her skin-care line. We have only the brand name 'RHODE' that we’ve built. That’s why we didn’t sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line’s brand. Her using our brand is hurting our company, our employees, our customers, and our partners."
"We’re confident in the lawsuit’s outcome, but we hope Hailey will now understand the harm we’re sure she never meant to cause and change her skin-care line’s brand. Thank you to everyone for valuing our vision and supporting us," they concluded.
Hailey has yet to respond publicly to this lawsuit.