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Hailey Bieber's New Phone Case Is A Brilliant Marketing Move
In the ever-evolving worlds of beauty and tech, Hailey Bieber's latest drop is making waves for all the right reasons. The new lipgloss-holder phone case, introduced by Rhode, Bieber's beauty brand, isn't just a convenient accessory—it's a masterclass in marketing, as seen by the fact that she's already sold a million.
By Carmen Schober1 min read
Rhode's lipgloss-holder phone case is designed to snugly hold Bieber's top-selling lip peptide treatment—a product that has already seen over a million units sold, according to BoF. Why? Because Rhodes is integrating the product into the daily lives of consumers, making it as indispensable as their smartphones.