Culture

Exclusive: Meet Samantha Zink, The Woman Who Discovered The Power Of "Influencers" And Built An Empire

Starting her career in the world of fashion PR, Samantha Zink witnessed the rise of social media influencers. This shift in the industry didn’t just change how brands marketed themselves; it opened up a whole new arena of opportunity.

By Carmen Schober6 min read
Courtesy of Samantha Zink

In the ruthless hustle of New York City's fashion PR scene, Samantha Zink found herself at a crossroads. Fresh out of school, with a degree in public relations and no internships to her name, she was on a mission to make it in New York City.