Everything The Evie Editors Are Buying On Black Friday
If you've ever wished you could peek inside an editor’s Black Friday cart, consider this your invitation.
The Evie team has been comparing notes all week, swapping insider picks, and narrowing down the deals that are truly worth your time.
Think of this as the unfiltered Evie edit. The splurge pieces we've been eyeing for months, the under $50 gems we stockpile every year, and the beauty staples we refuse to let sell out. These are the buys we will be wearing, using, gifting, and bragging about well into the new year.
Welcome to our Black Friday carts, no gatekeeping.
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Brittany Hugoboom, Co-Founder
Realisation Par has never once let me down, and this dress is the one I'm eyeing to add to my collection next. The silk drapes like a dream, the fit is impossibly flattering, and the whole vibe is that soft, romantic femininity I’ll find any excuse to wear. It feels like the kind of dress you buy once and keep forever.
Realisation Par The Fleur in Stealing Beauty, $290
As a mom and founder who wakes up before the sun, these eye masks are my secret weapon for looking alive. They make me feel instantly put-together, even on four hours of sleep, and they’re the one under-$10 treat that actually delivers.
Loops Bright Eyes Revival Set, $10
My skin has never looked better than when I use this serum, and the compliments back that up. It's definitely a splurge, which is why I only restock during Black Friday, but the glow it gives me makes it feel worth the wait.
Chantecaille Bio Lifting Serum+, $325
Realistically, I’ll be living in sweaters all December because NYC turns into an icebox, and Frankie’s Bikinis makes my absolute favorite loungewear. This knit is warm, soft, and cute, which means it’s about to be in heavy rotation.
Frankies Bikinis Kit V Neck Knit Sweater, $112
These are by far the cutest period underwear I’ve found, and their organic pads are the best on the market. Black Friday is when I always stock up so I'm never without them!
Rif Care Leakproof Period Underwear PFA-Free, $29
Anna Hartman, Managing Editor
Do I already have a closet full of creamy white maxi dresses? Absolutely. Do I still need this one in particular? Also absolutely. Bohme has completely stolen my attention lately, and their new holiday collection is dangerously close to rewriting my entire Christmas wishlist.
This dress strikes that perfect balance of trendy and timeless with its pattern and draping, and there is no question it belongs in my holiday capsule wardrobe immediately.
Bohme Brenda Polka Dot Maxi Dress, $83
If Hailey Bieber uses it or owns it, consider me already halfway to checkout. Anything that lets me wear less makeup while looking less red and tired is an automatic yes. Every time someone mentions Rhode Beauty, they end up raving about the Glazing Milk and how dewy, calm, and nourished it makes their skin look, so I'm finally ready to find out what all the hype is about.
Rhode Glazing Milk Ceramide Facial Essence, $32
Call me shallow if you must, but games are simply more fun when they’re pretty enough to leave out on the coffee table. I’ve had my eye on this Scrabble set for years, and now that I've secured my spot in a weekly moms’ group, I can finally justify treating myself. It feels like the perfect little luxury we can all enjoy together while we chat, laugh, and pretend we’re not keeping score.
As a mom of three who dealt with postpartum hair loss most intensely in my recent fourth trimester, this is the clean, non-toxic scalp treatment I'm adding to my cart to try this time around. It's packed with nourishing oils and herbal infusions like rosemary, ginseng, and horsetail, all focused on soothing the scalp and supporting healthy growth without harsh fragrances or essential oils. At under $30 and safe for sensitive postpartum scalps, it feels like the most promising low-risk addition to my routine and the kind of product I wish I found years ago.
Headstrong Hair And Scalp Oil: Rosemary And Ginseng, $25
Shop the full Hearth & Homestead collection and use our code "EVIE20" for 20% off your order!
One thing I've learned about myself is that I always end up splurging on new makeup right before Christmas. Last year I went all in on Merit Beauty, and while I still stand by that choice, the buzz around DIBS Beauty has been impossible to ignore, especially from my favorite influencers who all look unfairly stunning right now.
I really only buy makeup once a year, so this time my eye is firmly on DIBS, especially their raved-about Desert Island Duo. With the entire site at 25% off this weekend, you better believe my finger is hovering over the add to cart button.
DIBS Beauty Desert Island Duo, $36
Carmen Schober, Culture Editor
I’ve had the POPFLEX Corset Zip Jacket bookmarked forever, and Black Friday finally gives me the excuse I needed. It has that sculpted, lifted, almost tailored look that makes ordinary outfits feel more intentional yet still effortless. And it comes in so many gorgeous colors!
POPFLEX Corset Zip Jacket Deep Forest, $94
Good American has been taunting me with the Dolly Joleans Flare Jeans for months, and I’ve shown remarkable restraint until now. Thirty percent off feels like a sign. And their SoftTech denim is my weakness since it's stretchy and comfortable, but still sculpting at the same time.
Good American Dolly Joleans Flare Jeans, $174
I also want to grab some True Classic tees for my husband. They really have the fit figured out (relaxed but bicep-hugging) with that tailored silhouette that lands exactly where it should. I also like the warm, natural colors, and the quality is no joke. The ones he bought years ago still look pretty good, so a fresh lineup feels more like an investment than a splurge.
True Classic Classic Curved Hem Crew Neck (6‑Pack), $79
I’ve been hearing skin-savvy friends rave about Intellishade TruPhysical SPF 45 for years. It’s supposed to be a true one-and-done product: a sheer mineral tint that blurs and brightens while over twenty anti-aging ingredients hydrate, firm, and protect. Anything that can make you look awake, even-toned, and sun-safe in under ninety seconds is basically a dream for busy moms, and the price drop today makes it even harder to resist.
Revision Skincare Intellishade® Original, $86
I’ve also been eyeing Fenty Skin’s Rich Dip Bubble Bath. The brand promises dense, frothy bubbles (you’d be shocked how many bubble baths do not deliver), plus two indulgent scents: Vanilla Flowers and Hey, Bouquet. Early reviews say it’s absolutely worth the hype, and that’s all the encouragement I need to hit "add to cart."
Fenty Beauty Rich Dip Bubble Bath, $38
Rachel Squier, Social Media Director
I'm trying to slowly switch over to natural fibers, and my bedding is next on the list of swaps! I love that these are GOTS Certified Organic Cotton and have a higher thread count for the affordable price.
Sijo Home CrispCool Cotton Sheet Set, $116
I keep hearing more and more positive reviews about red light therapy, so I've been wanting to try it. This brand is highly recommended online, and I like that it's flicker free. They're currently doing 25% off sitewide, too!
Hooga Health PRO300 Red Light Therapy Device, $299
Also in the spirit of prioritizing natural fibers, this cropped cardigan is calling my name. It comes in so many colors and has over six thousand glowing reviews!
Quince 100% Organic Cotton Cropped Cardigan, $50
Technically, I already own this vacuum, but I would be remiss if I didn't include it as a recommendation for anyone that's in the market for a new one! I've had this for a year and am utterly obsessed with it. It's specifically designed to separate pet/long hair, so it doesn't get wrapped around the brushroll (which is perfect for me since I shed almost as much hair as my dog). It's currently selling on Amazon for $100 less than on Shark's website!
It's officially time for me to swap my white sneakers as my go-to shoe to a ballet flat, but after years of dance, my feet sadly need arch support at all times. I'm obsessed with Vionic shoes (yes, they're mostly for the elderly, don't judge me), so I'm eyeing these flats that are cute and supportive! Plus, they're made out of leather, so these are a great price, all things considered.
Vionic Orinda Square Toe Ballet Flat, $85
Nicole Dominique, Social Media Editor
I love the holiday season for many reasons: family, food, presents, and snow. But I also hate it for how dry and itchy it leaves my skin. That said, I'm a sucker for body oils, and I've been eyeing Sol de Janeiro's Bum Bum Firmeza Oil, which promises to nourish and tighten your skin. Normally it's $52, but with the Black Friday sale, it's $39, which is a steal.
Sol de Janeiro Bum Bum Body Firmeza Oil, $39
Washing your face is a must. But sometimes makeup stays on so well that it leaves residue even after cleansing. That’s why a double-cleanse is key to a clean face. Using an oil balm removes a lot of oil and gunk. Follow it with a face wash, and boom: your skin is sparkly, squeaky clean. Clean It Balm is normally $22, but it’s now on sale for $13.
Amazon BANILA CO Clean it Zero Original Cleansing Balm, $13
I've seen girls say this is the most comfortable bra they've ever bought. I'm tired of tight bras that aren’t seamless, so I’m excited to try out Aerie’s. You get 40% off during Black Friday, so I’m definitely adding it to my cart.
Sunnie Wireless Lightly Lined Bra, $30
UNIQLO never misses, and this cardigan is one of their softest, coziest staples. It’s lightweight, non-itchy, and genuinely comfortable enough to wear every day. It’s normally $50, so the Black Friday price feels like a no-brainer.
UNIQLO Souffle Yarn Short Cardigan, $40
This exfoliant is my forever favorite because it works every single time. I put it on at night, follow with moisturizer, and by morning the little bumps on my forehead are practically gone. With Paula’s Choice offering 20 percent off sitewide, the usual $37 drops to $29.60, which makes this the perfect moment to restock.
Paula's Choice BHA Liquid Exfoliant, $30
Don't forget about Evie's Black Friday sale going on right now! Get 25% off your annual Evie subscription with code "BLACKFRIDAY25," 20% off The Raw Milkmaid Dress with code "BLACKFRIDAY2025," and 20% off Evie 2024 Limited Print Edition with code "BLACKFRIDAY2025" (while supplies last).
Happy shopping!