Beauty
Western vs. Korean Beauty Standards
From subtle to expressive and so much in between, the trends that define the global beauty industry are vast. But two regions, in particular, stand out for their unique and distinct approaches to beauty: Korea and the West.
By Simone Sydel4 min read
Korean beauty, often associated with its famous multiple-step skincare routines turned self-care rituals and known for delivering flawless, glass-like skin, has gained worldwide popularity in recent years. Western makeup trends, on the other hand, are heavily influenced by diverse cultures and beliefs, resulting in a dynamic range of styles that celebrate individuality.