Relationships

Do Rich Men Want A Tradwife Or A Girlboss?

The internet loves a binary. On one end, TikTok pushes the glossy “tradwife” aesthetic: floral aprons, sourdough bread starters, and submissive housewife energy. On the other, there’s the “girlboss”: suited up, latte in hand, climbing the corporate ladder with no time for babies. Women are told to pick a side; as though being a wife, mother, and woman of ambition are mutually exclusive identities.

By Johanna Duncan4 min read
Dupe/erica cecilia

But here’s the catch: the real world tells a very different story. According to the Institute for Family Studies, the men who are most successful; the ones who are high-earning, ambitious, and financially secure, tend to marry women with graduate degrees who often stay home (or work part-time) once they have children. Translation? The archetype of the “dumbed-down tradwife” isn’t accurate. Neither is the “forever single girlboss.” Reality lies somewhere in between.