It seems like every brand today is taking a political stance on something. Crayola attempted to show allegiance to the LGBT community by sharing a photo of a trans man on its social media, but parents quickly made it clear that it wasn't going to be accepted.
Crayola is a mainstay children's brand that has been around for as long as we can remember. The crayon staple has more than 550,000 followers on Instagram and more than 3.7 million likes on Facebook. The brand recently posted a photo of a trans man on Facebook as a way to support the LGBT cause, but parents decided they weren't going to put up with it.
Crayola Promoted a Trans Man Wearing a Chain Bra and Was Forced to Remove the Image After Parents Boycotted
The photo was of someone named Julian Gavino, a trans man who uses a wheelchair. One of the three images included Julian wearing black, high-heeled patent boots, long diamond earrings, and a chain bra on top of a green blazer. In another image, she was wearing a leopard-print jumpsuit with a black belt with large earrings.
“Julian Gavino, aka The Disabled Hippie Life Coaching, (he/him) is a fashion model, writer, and activist who identifies as a transgender man. He was born with a progressive neurological condition,” Crayola wrote in the post. “Julian is passionate about advocating for his respective communities.”
“As someone who grew up not seeing anyone who looked like him in the media, Julian is determined to normalize disabled and trans bodies in the fashion world. This #DisabilityPrideMonth Crayola celebrates Julian and everyone like him for their passion and creativity.”
Parents quickly made it known that they were uncomfortable with this kind of content being promoted by a children's brand. Some moms in the comments even reminded Crayola that Disney's stock had plummeted lately because they began openly promoting and pushing progressive values and the LGBT agenda. Many moms expressed that it was inappropriate for them to be promoting gender theory to young children, especially when it was a person wearing a chain bra.
The post was deleted shortly after the backlash erupted. Clearly, the purpose was to be "inclusive" and pander to the LGBT community, but parents made it very clear from the get go that they vote with their dollars, and if Crayola was going to continue down this path, they were going to take their dollars elsewhere.