Brittany And Jason Aldean Are Bringing Romance Back To Christmas With Their New His-And-Hers Fragrances

In Brittany Aldean’s home, Christmas starts early. Anticipating the season of family traditions and making magic for the people she loves most, Brittany tears down Halloween decorations on November 1 and decks out the household in Christmas cheer the following day. And between elaborate decorations, visits with Santa, and the quintessential Christmas morning cinnamon rolls, Brittany makes sure her family gets to experience “the most wonderful time of the year” to its fullest. It’s a tradition she has built alongside her husband of more than 11 years, award-winning country music superstar Jason Aldean. They married in 2015, welcomed their son Memphis in 2017 and daughter Navy Rome in 2019, and together with Jason’s two older daughters, Keeley and Kendyl, they’ve blended and built a family of six—all while balancing Jason’s jet-setting, often demanding music career and Brittany’s own entrepreneurial objectives. Before she could add mother to her roster of achievements, Brittany had already pursued a career in entertainment, appearing on American Idol and later working as a professional makeup artist. But in recent years, she’s channeled her creativity to build—what Jason finds to be her hottest quality—into a new venture: fragrance. VADA pays tribute to her grandmother, Louvada , whose domestic flair and Christmas traditions continue to be some of Brittany’s most fond childhood memories. So naturally, Brittany is bringing those cherished memories full circle with a Christmas fragrance collaboration featuring Jason, too. As Brittany and Jason explained in an exclusive interview with Evie Magazine, this limited-edition his-and-hers collection, A Very VADA Holiday , was designed to evoke the “magnetic attraction” and “shared world” that husband and wife feel during the Christmas season. Calico Rain, Brittany’s scent, leans lighter with refreshing notes of citrus and greenery but is balanced out by warm woodsy undertones. Rebel Pine, Jason’s scent, veers into bolder territories, pairing fresh herbal notes with rich amber and earthy woods. While designed to have distinct feminine and masculine vibes, they are intended as counterparts—sharing complementary notes just like all the strongest marriages do. Evie caught up with Brittany and Jason before their busy Christmas season to discuss this launch, the Christmas traditions that make an Aldean Christmas special, and how they’ve kept the spark in their marriage after more than a decade together. Read our exclusive chat below, followed by our firsthand impressions of both fragrances. Q&A: Andrea: Brittany, VADA has been your domain until recently. Why was this collab the thing that finally made sense to do together? Brittany: It’s still mine; he’s just in it for the holidays! But honestly, VADA has always been about the people who made me. It’s named after my grandmother (1924 is the year she was born), and Jason is a huge part of my life, so having him involved was natural. People have been asking me since we launched if I was ever going to do something for him, and I kept putting it off because I didn’t want to just put “for him” on a bottle and call it a day. Then we started talking about the holidays, and it just made sense. It’s the one time of year we’re all home, the house smells like Christmas, I’m trying to figure out what to get him, and I thought this is the perfect time. A his-and-hers set. I just wanted to make something he’d like wearing, and I’d love smelling on him. Andrea: What did each of you want the other’s fragrance to say about them? Is there something in these specific scents that captures how you see your husband or wife? Brittany: I wanted his to smell manly but clean. A bit outdoorsy with a touch of edge to it. He wears cologne daily, so it had to hold up next to what he already reaches for and not just because I made it. It opens really bright and green, there’s sage in it, and then it kind of settles into something earthy and warm that just smells like him. We also spent a lot of time on the scent names. His interest in wanting to be involved was amazing to me. I just wanted to make something he’d like wearing, and I’d love smelling on him. Jason: I was given options and told her which one I liked. It’s clean and a little sweet without being overbearing, but definitely leaves people wondering about it, and it just fits her. It’s soft and tough at the same time. Andrea: Knowing this is a holiday collab, what’s one thing each of you does each holiday season that drives the other one absolutely bonkers? Brittany: The surprises. Last Christmas, the kids were on a scavenger hunt for a puppy, which I knew about, and in the middle of it, he walks into the living room carrying a pig. An actual pig! I’m standing there like, where is a pig going to live? And he’s just grinning at me. I’d do it all again, but a little heads-up would be great! Jason: She decorates for every holiday like it’s the Super Bowl, and she starts early. Halloween is down November 1, and Christmas is up November 2. I’ll come home off the road, and there’s a tree up, and we haven’t even had Thanksgiving yet. Andrea: Walk me through the warmest holiday traditions in the Aldean household. And who is actually responsible for making Christmas happen? Brittany: December starts with Memphis’s birthday; then comes the annual picture with Santa, which is a lot less dramatic now than when they were little. Christmas Eve is family, gifts, and time with grandparents. Christmas Day is slow and easy! Cinnamon rolls, smiles, and lots of playing. As far as who makes it all happen, I’ll let him answer that! Jason: Brittany. A hundred percent. She’s got the house, the kids, the schedule, all of it, and I kind of leave that to her because she’s way better at it than I am. Andrea: Fragrances like VADA carry a lot of memories . Brittany, what’s one smell that immediately puts you back in Christmas as a little girl? Brittany: My grandmother’s house. Louvada, who the whole brand is named after. She was the most fun person in any room, and her house at Christmas smelled like whatever she had going in the kitchen and the tree all mixed together. That’s honestly the whole reason I do this. A smell can put you right back in a room you haven’t been in in 20 years. I love the nostalgia of it all. Andrea: You and your family have been in the public eye for years and years. Has that changed the way you both approach the holiday season? How do you balance being public personas while keeping certain moments for yourselves? Brittany: It’s made us a lot more protective of the little stuff. The mornings, the kids’ moments, the things that aren’t for anybody else. We share a lot, we love our people, and we’re going to keep sharing. But we share what we want to share, and we’re pretty protective of the rest. The holidays are mostly just for us. Jason: We’ve been doing this long enough to know the noise is just noise. It comes, and it goes. What doesn’t come back is the kids being this age, so that’s where our heads are. Phones down at the table, that type of thing. Andrea: What’s something about your marriage that has gotten easier and sweeter with time? Conversely, what’s something you still actively work at? Brittany: The easy part is we don’t have to explain ourselves to each other anymore. He knows when I need to go build something, and I know when he needs to go sit in the woods. The part we still work at is just being in the same place at the same time. His schedule, my schedule, the kids, etc. We have to be really intentional about time together now; it doesn’t just happen. But he’s still my favorite person to be around. Jason: What’s easier is I don’t have to guess. I know what she means before she finishes the sentence, which she’ll probably tell you isn’t always a good thing. We’ve also kind of figured out we’re two different people who are never going to line up on everything, and we quit trying to win those. Andrea: How has becoming parents changed the way the two of you think about the holiday season? Brittany: For me, becoming a mom changed everything about the holidays. Everything got slower and louder at the same time. Every year, every age is just so special. We kept some of what we each grew up with, and we made up a few things that are just ours. It’s all a blessing. Jason: You start doing all of it for them. The tree, the lights, the whole deal. Then somewhere along the way you realize these years go quick and it won’t always be this way. Makes you want to take it all in while you can. Andrea: Brittany, you’ve been married to Jason for over a decade. Walk me through a tiny bit of your routine for dolling up for him and keeping things vibrant between you two. Brittany: I enjoy getting ready. I do it for me so that I feel better throughout the day, and I think he’d tell you that’s part of what he likes. I did makeup for a living, I taught classes on it, so I love the whole process. My fragrance goes on right before I walk out of the bathroom, and I pick it based on my feeling. It’s less about a routine and more about what makes me feel good. Andrea: Jason, what’s something about Brittany that you find hotter today than when you first met? Jason: Watching her build something. I’ve been around a lot of people who talk about doing stuff. She actually did it, from the ground up, with kids at home and me gone half the year. You can’t fake that kind of confidence. She walks into a room now, and she’s the most sure person in it, and I’m kind of standing there going, “That’s my wife.” Same thing I felt watching her in the studio this year. It’s pretty awesome, honestly. Andrea: Brittany, you’ve spoken openly about your values, and thank you for that. What do you think about the cultural shift toward women embracing traditional femininity and motherhood again? Brittany: I can really only speak for my own life, but I’ve never felt like I had to pick between work and home. I run a company, and I’m in the weeds on everything from the bottle to the shipping, and I’m also the one making Christmas happen in our house, and I love both of those. VADA was built for women who do all of it, and my grandmother did all of it way before anybody was writing about it. If anything’s shifted, I think more women feel free to say out loud what they want their life to look like, whatever that is for them, and then go build it. I’ve never felt like I had to pick between work and home. Andrea: Jason, what do you value most in your partner? Jason: I can tell you what I wanted. Somebody in my corner. Somebody who had her own thing going and still wanted to build a life with me. Brittany had a career before I ever came along. She wasn’t looking for somebody to take care of her; she just wanted to do life together, and I think that’s the part people get backwards. It’s not about somebody doing everything for you. It’s about somebody who’s all in on the same stuff you are. Andrea: You’ve worked on plenty of individual projects, but this is something you’ve created together. Tell me an anecdote or two about how working together on this project has revealed something about your personalities or marriage. Brittany: He is the fastest decision-maker. I’d go back and forth with the team for a week on two versions of something—the label, the box, a shot from the campaign—and he’d walk in, look for about four seconds, and go, “That one.” It drove me crazy, and he was right every single time. And on the shoot, he was done in ten minutes, and I had six more looks to get through. That’s pretty much us in a nutshell. Jason: My rule going in was the same one I had for the song we did together this year . If I don’t like something, I’m not going to pretend I do, and she knew that. I’ve been wearing it [Rebel Pine] every day, and I’ve had more strangers stop me to ask about it than anything I’ve ever put on, so she won that one. The one thing I didn’t get a vote on was green. I thought green was green. Turns out there’s about 40 of them, and the bottle had to be exactly the right one. Andrea: Ten to twenty years from now, when all the kids are grown, what do you hope they remember most about the holiday season growing up in your home? Brittany: Just how it felt. The smell of it, the music, the lights, the excitement. I want them to grow up with great memories they keep coming back to. That’s what my grandmother’s house did for me, and honestly it’s the whole reason VADA exists. Jason: That I was home. I’m on the road most of the year, and December’s the one month I’m not. We don’t do anything crazy. The tree’s up, and everybody’s just hanging out together. That’s really it. Review: One thing that has been a constant in my own relationship—from the dating days to our now half-decade of marriage—is sharing in the oh-so-human delight of scent. If my husband and I are strolling through a mall, festival, or farmers market, you can bet we’ll take whiffs of as many candles as we can manage, and then unapologetically make our opinions known. Knowing your spouse’s fragrance preferences is a superpower for an enduring, strong relationship. You’ll probably never fumble an anniversary cologne gift, and you’ll never burn the wrong candle—while he’s home, at least. I lean more into gourmand and amber, while my husband prefers woody and leather notes to wear. I sampled Calico Rain and let my husband take the lead on Rebel Pine. To be completely honest, based on its written description alone, I’d have likely never selected Calico Rain. Described as “clean, crisp and quietly wild, with bright citrus, aromatic greens and warm woods that linger close to the skin,” my generally gourmand fragrance palate was skeptical. But when I spritzed Calico Rain, I was unexpectedly so into it. It’s got an herbal quality and citrus brightness I thought couldn’t match my own aura, but the warmth from the woods rounded it out. It really hit different, with trees becoming barren and brisk fall winds ushering in the Christmas season. And what really made a difference to me is that even hours after I spritzed, between walking, household chores, and lifting weights, I still could smell Calico Rain—albeit, obviously less potent as when I first spritzed. When it comes to cologne, my husband generally prefers smooth, deep, soft, and rounded scents. Rebel Pine has a lightly sharp and slightly sweeter aroma, so while he said it’s a little outside of what he would normally wear, he found himself enjoying it. He explained that the woodsy notes kept what could have been a much sharper scent on the earthier side of the fragrance wheel. With men’s fragrance, some woody products go really heavy on pine, but my husband pointed out that Rebel Pine is much more mature and subtle—you get earthy masculinity without smelling like straight-up sap, resin, and pine tar. My husband commutes daily to his office and travels regularly for work, often needing to be put together in a suit, dress shoes, and lapel pin. During this test run he was on Amtrak, heading north, changing lines and moving his luggage about. Rebel Pine held up well, he told me, which is big for long days at conferences and events. Most importantly, he liked how the women’s fragrance smelled for me, and I liked how the men’s fragrance smelled for him. If you’re doing his-and-hers… you’ve got to at least do it right! Neither fragrance shouts Christmas, and I think that’s what makes them so special. Both are rustic and Western in their respectively feminine and masculine ways. They both smell like luxury fragrances (and I’d expect nothing less from Brittany) and are totally free from the kitschy, seasonal notes you might expect a Christmas collection to have. Both are rustic and Western in their respectively feminine and masculine ways. Brittany could have leaned into spruce, myrrh, bourbon, cardamom, or any other ingredients that traditionally invoke Christmas, but she made this collection so bespoke to her and Jason’s personalities. With this VADA collection, you can tell that Christmas, in the Aldean family, is outdoorsy and rugged, but just cozy enough to make you want to snuggle up beside the one you love and watch a silly little Hallmark movie . There’s just something undeniably touching about a fragrance collection inspired by a love story more than a decade in the making. Whether you’re searching for a new signature scent or a thoughtful gift for your special someone, maybe these his-and-hers scents could give you another reason to linger a little longer under the mistletoe.