Culture

Are We Witnessing The End Of The Human Influencer And The Rise Of The CGI Influencer?

Influencers already give us “uncanny valley” with the amount of editing they do, but virtual influencers take blurring the lines between Instagram and reality to a whole new level.

By Andrea Mew5 min read
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So what's a virtual influencer anyway? Say hello to the “content creators” that are actually digitally-created characters, sometimes controlled by AI, which are the new faces of many brands looking to boost hype around their products.