Health
Are Hydration Supplements A Scam?
Liquid I.V., LMNT, Propel, Gatorade – hydration supplements are big at the moment. You’ve probably stumbled across your share of influencers online encouraging you to buy a brand they’re endorsing, as well as citing a long list of health benefits. But are these hydration supplement advocates actually onto something, or is it just another scam?
By Olivia Flint3 min read
Hydration supplements, such as electrolyte drinks and powder packets, are used for a variety of reasons: rehydrating after exercising, recovering after an illness, helping replenish fluids while hungover. They’ve recently had a huge boom in sales. In fact, the global electrolyte mixes market has increased from $36.56 billion in 2023 to $40.32 billion in 2024 at a compound annual growth rate of 10.3%.