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Fashion

American Fashion Brands To Shop And Support Right Now

By Amanda Lauren·· 5 min read
american fashion companies

During this pandemic, there are two things we know for sure. One, we’re all going to be spending a lot more time at home. Two, now more than ever, it’s important to support smaller businesses, especially those who choose not to manufacture in China.

Actually, there's a third thing we know for sure too: when this nightmare is over, we're all going to go out and celebrate. So, instead of feeling panicked, start prepping your wardrobe now. Here are some great websites where you can feel good about shopping.

Swirl 

If you want to know how much I love Swirl, I drive two hours to their Carlsbad location from Los Angeles to shop. A go-to for lots of Bachelor Nation girls, Emily Simpson from RHOC, and many stylish women in Southern California, every item in the store is curated by owner Lisa Landers. Swirl’s website is almost as good as going to the store with a great (but not overwhelming selection) of clothing and accessories from brands like Lani The Label (which started at Swirl), L Space, and many others 

My current favorite item is the Swirl X B’Cause sweater dress, which was designed by the very talented Lisa herself. It's perfect for happy hour, brunch, or even date night.

Printfresh

Aren’t we all in a pajama-buying mood right now? Printfresh has the cutest PJs and robes in fun, whimsical designs. Don’t we all need a little extra whimsy right now? Designed in America with material from India, there’s never been a better excuse to treat yourself.

My favorite pair is the Water Lilly Long Sleepwear Set. Made of 100% cotton poplin, this pattern is sweet and feminine. If you like the pattern but sleep hot, there is another style available with shorts and a short-sleeve top.

Voloshin

Voloshin was founded in 2017 by husband and wife team Amy and Leo Voloshin. This sustainable brand is all about next-level boho chic. 

There’s so much to buy, but the rainbow tie-dye Thea Wrap Dress really stands out. It’s handcrafted in India but designed in America. Incredibly practical, it’s machine washable and even has pockets along the side seams.

Nicole Alex

If you’re looking for clothing to wear around the house now that's versatile enough to dress up later, check out Nicole Alex. Made in Los Angeles, everything is made using ethically-sourced, eco-friendly fabric that’s free of harmful substances and chemicals.

The Chloe Dress is truly perfect. With a flattering cut and built-in shelf bra (this makes me so happy), it’s comfortable and stylish. Made of moisture-wicking material, it’s great for afternoon bbq's or just lounging around until this whole social distancing thing ends. 

Hypeach

Based in Orange County, CA, Hypeach is a newly launched store owned by a husband and wife team. They donate to charity with every purchase. 

Hypeach offers a wide variety of clothing and accessory items, but the leopard print espadrilles really stand out to me. They’re affordable, comfortable, and on-trend. Think about all the parties and crowded events you'll be wearing them to later this spring and summer. 

Italic

I am obsessed with Italic, and you will be too. It’s an American company that sells clothing, accessories, and home decor manufactured in the same luxury European factories as the top designers in the world like Prada and Celine, but for a fraction of the price.  

I love the Ivy Envelope Clutch for spring. It comes in several colors including pine (my fave), black, baby blue, and burgundy. You won’t find a more sophisticated accessory for $95.

Everyday California

If you need a few casual, comfortable outfits to wear in the house, to the grocery store, and for other "essential business," you will love Everyday California. Their products are manufactured in the United States, Brazil, Mexico, and Vietnam. Known for their cotton t-shirts and sweatpants, it’s a great place to find cute options, like the Palm Canyon Croptop with Corningstone Sweatpants

Tribe Alive

Tribe Alive is a sustainable fashion brand based in Fort Worth, Texas. A certified B Corporation, all their clothing is free of toxic chemicals and dyes. Better yet, they work with female-led artisan co-ops from across the globe (such as Guatemala, Honduras, Haiti, India, and Peru) to provide living wages and safe working conditions. So, every item comes with extra karma points. 

The Everyday Crop Set is made from organic linen. Choose your size and color for the perfect outfit for traveling or even to wear at the office. You can pick different colors for the top and the pants. It also makes a great Mother's Day Gift.

Good Body Good Mommy

Speaking of moms, Good Body Good Mommy is a line of maternity essentials made in New York City. Pregnant women are particularly vulnerable during the pandemic, so even if you aren’t pregnant, the Maternity Bundle makes an incredibly thoughtful gift for someone who is. The set includes leggings and a super chic multitasking cardigan. 

Venus Swimwear

Hitting those home workouts extra hard right now? Need something to reward yourself? Venus Swimwear’s Snakebite collection will give you something to look forward to wearing when the weather warms up. There’s a sexy bikini, as well as a convertible skirt/dress that can be worn on its own or as a coverup. This style is produced in the U.S. and the Dominican Republic. 

Congés

If you’d rather buy yourself some jewelry, Congés has truly unique accessories made in Los Angeles and not sourced in China. Everything is designed by the company's founder, Jasmine Penna.

The Sapphire Barrel Chain Ring is an affordable luxury that doesn’t look like everything else available. With a gold chain that molds to your finger, it’s a statement piece everyone will ask you about. 

Zappos

Finding shoes made in the USA isn’t easy. Many brands manufacture in different countries. So, to make sure you are only supporting the U.S., shop at Zappos. Yes, they have shoes made abroad, but all you need to do is search the Made In The USA section. You’re welcome. 

Closing Thoughts

Now, more than ever, it's an important time to support small businesses and American companies. 

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