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Beauty

Amazon Has A New Skincare Line And It's Kinda Amazing

By Mandie Brice·· 4 min read
Amazon Has A New Skincare Line And It's Kind Of Amazing
Curtesy of Belei

Amazon - formerly a book delivery service and now a big giant for just about every industry. It’s the company you can thank for getting just about everything in your hands, almost immediately after you decide you want it (or so it seems at least)!

While you can find just about any beauty product there is on Amazon, someone smart at the company decided that they weren’t going to stop at delivering other companies' beauty products to their customers, but that they were going to produce their own, from listening to what their beauty customers want!

The Skinny on Amazon's Skincare Line Belei

The skincare brand is named Belei, and the packaging is beautiful and clean - matte in green tones with a simple font, reminiscent of Glossier’s. The product is just as photogenic as you’ll hopefully be after using it! But once you’re done, you can recycle it, which is great to know as well, especially since a lot of skincare products come in fancy containers that can’t be recycled in their entirety.

The packaging is beautiful and clean - matte in green tones with a simple font, reminiscent of Glossier’s.

And if you think that “it’s what’s inside that counts,” you’re totally right. It seems that Belei has that going well for them too! Everything in the 12-item line is free of fragrances, parabens, sulfates, and phthalates, and is natural! It has also been tested by dermatologists, but not on animals! Another bonus is that the products are affordable, all ranging from $9-40, which is a great value!

Everything in the 12-item line is free of fragrances, parabens, sulfates, and phthalates, and is natural!

You can choose to build a whole regimen if you’re looking for one (and the “subscribe and save” option seems smart - no more worrying about running out and using your “B team” products while you wait for your prime delivery), or you can pick specific products to solve targeted skin issues you may have. When asked by my editor which products I want to try, the answer is of course “all of them,” but there are a few that excite me more than the rest!

My Top Picks

Micellar Facial Cleansing Wipes

One of their most exciting products is actually their lowest-priced item - their Oil-free Micellar Facial Cleansing Wipes. As a makeup artist, I always start skin prep on my clients with a wipe, so trying new ones is a must for me! I also like to keep a package of wipes by my bedside for nights I feel too tired to wash my face. They say that sleeping with makeup on ages you seven times faster than washing your face, so having these by my bedside would give me no excuse!

Oil-Free Face Moisturizer

Another one that really intrigues me is their moisturizer, which has an SPF of 50! What I love about the SPF is that it's a chemical sunscreen. The reason this is a benefit is that the metal sunscreens (so sunscreens with an active ingredient like zinc) are what causes people to have white faces in photos where a flash is used - it’s actually the metal in the sunscreen reflecting the light back!

Dark Spot Solution Serum

Yet another fantastic option is the Dark Spot Solution. I like that it doesn’t have hydroquinone, which is actually toxic! So if you haven’t been using a moisturizer that has an SPF of 50 like Belei’s, you can start making up for it and get rid of those dark spots/hyperpigmentation using natural ingredients!

Charcoal Balancing Mask

The final product I’d love to try is the Charcoal Balancing mask. Charcoal absorbs oil and sucks out impurities, and hyaluronic acid is in it to help your skin retain the good moisture - hence the “balancing” part of the title!

Closing Thoughts

Amazon has long been an inspiration for me business-wise, and now they’ve upped the ante with a skincare line I can’t wait to try. I wonder what they’ll come up with next!

Skincare

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