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      Beauty

      Amazon Has A New Skincare Line And It's Kinda Amazing

      By Mandie Brice·· 3 min read
      Curtesy of Belei

      Amazon - formerly a book delivery service, and now a big giant for just about every industry. It’s the company you can thank for getting just about everything in your hands, almost immediately after you decide you want it (or so it seems at least)!

      While you can find just about any beauty product there is on Amazon, someone smart at the company decided that they weren’t going to stop at delivering other beauty products to their customers, but that they were going to produce their own, from listening to what their beauty customers are wanting!

      The packaging is beautiful and clean - matte in green tones with a simple font, reminiscent of Glossier’s. The product is just as photogenic as you’ll hopefully be after using it! But once you’re done, you can recycle it, which is great to know as well, especially since a lot of skincare products come in fancy containers that can’t be recycled in their entirety.

      The packaging is beautiful and clean - matte in green tones with a simple font, reminiscent of Glossier’s. The product is just as photogenic as you’ll hopefully be after using it!

      And if you think that “it’s what’s inside that counts,” and you’re totally right, it seems that Belei (the name of the Amazon’s skincare line) has that going well for them too! Everything in the 12-item line is free of fragrances, parabens, sulfates, and phthalates, and is natural! It has also been tested by dermatologists, but not on animals! Another bonus is that the products are affordable, all ranging from $9-40, which is a great value!

      Everything in the 12-item line is free of fragrances, parabens, sulfates, and phthalates, and is natural!

      You can choose to build a whole regimen if you’re looking for one (and the “subscribe and save” option seems smart - no more worrying about running out and using your “B team” products while you wait for your prime delivery), or you can pick specific products to solve targeted skin issues you may have. When asked by my editor which products I want to try, the answer is of course “all of them,” but there are a few that excite me more than the rest!

      One is actually their lowest-priced item, which is their Oil-free Micellar Facial Cleansing Wipes.

      evie - belei - amazon.com

      As a makeup artist, I always start skin prep on my clients with a wipe, so trying new ones is a must for me! I also like to keep a package of wipes by my bedside for nights I feel too tired to wash my face. They say that sleeping with makeup on ages you seven times faster than washing your face, so having these by my bedside would give me no excuse!

      evie - moisturizer - amazon.com

      Another one that really intrigues me is their moisturizer, which has an SPF of 50! What I love about the SPF is that it is a chemical sunscreen. The reason this is a benefit is that the metal sunscreens (so sunscreens with an active ingredient like zinc) are what causes people to have white faces in photos where a flash is used - it’s actually the metal in the sunscreen reflecting the light back!

      Yet another fantastic option is the Dark Spot Solution.

      evie - belei - dark spot - amazon.com

      I like that it doesn’t have hydroquinone, which is actually toxic! So if you haven’t been using a moisturizer that has an SPF of 50 like Belei’s, you can start making up for it and get rid of those dark spots/hyperpigmentation using natural ingredients!

      The final product I’d love to try is the Charcoal Balancing mask.

      evie - belei mask - amazon.com

      Charcoal absorbs oil and sucks out impurities, and hyaluronic acid is in it to help your skin retain the good moisture - hence the “balancing” part of the title! Amazon has long been an inspiration for me business-wise, and now they’ve upped the ante with a skincare line I can’t wait to try. I wonder what they’ll come up with next!


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