Alexandra Gucci Zarini’s AGCF Partners With Queen Silvia’s Foundation To Protect Children

Alexandra Gucci Zarini is once again proving that luxury can stand for something more than status. The Gucci heiress and founder of purpose-driven luxury house AGCF has announced a new partnership with World Childhood Foundation USA, the organization founded by Her Majesty Queen Silvia of Sweden to help protect children from sexual abuse and exploitation. The partnership begins with AGCF’s new Color of Hope Collection , which launches today, Sept. 21. The line reimagines the house’s handbags, scarves, and accessories in its signature green, a shade that will now officially be known as “The Color of Hope.” Twenty percent of proceeds from every AGCF product produced in the green colorway will directly support Childhood USA. This article may contain affiliate links or paid partnerships. We may earn a commission or compensation at no extra cost to you. All products are chosen independently by our editorial team and reflect our genuine recommendations. Each piece also bears AGCF’s signature Unità hardware, a symbol of unity for children and a reminder of the belief at the heart of the brand: “Giving is the highest luxury.” For Zarini, the cause is deeply personal. A survivor of childhood sexual abuse, she has made child protection central to AGCF since its founding. “Protecting children is not only AGCF’s mission, it is my life’s purpose,” Zarini said. “It is a profound honor to partner with the World Childhood Foundation, whose work has brought protection and healing to children around the world.” Her Royal Highness Princess Madeleine of Sweden, honorary deputy chair of World Childhood Foundation, described Zarini as a champion who refused to allow an important issue to be ignored. “By combining our efforts, we can help turn ambition into action, raise awareness, strengthen prevention and contribute to a world where children are better protected from sexual abuse and exploitation,” Princess Madeleine said. Evie readers may remember AGCF’s America Collection and its limited-edition Unity Bag created in support of First Lady Melania Trump’s Fostering the Future initiative. The first edition sold out, with a portion of proceeds supporting scholarships and educational opportunities for young people in foster care. The Color of Hope Collection expands that vision across the house. AGCF is weaving philanthropy into the identity of its products and encouraging customers to see what they carry as an expression of what they value. The Color of Hope Collection is available through AGCF online and in stores.