Actors On Strike Partly Because Hollywood Wants To Use AI-Generated Replicas Of Them For Little Pay
The Alliance of Motion Picture and Television Producers (AMPTP) proposed a "groundbreaking AI provision," but the actors were unhappy with the terms and their implications.
The most recent season of Netflix's Black Mirror featured an episode called "Joan Is Awful," and it starred Salma Hayek as herself; she sold the AI-generated version of herself to a streaming service called Streamberry so that she could "act" in a show that dramatized a real person's life. Things took a turn for the worse when the real person, Joan, ate an obscene amount of fast food, tossed back a large amount of laxatives, and walked into a packed church and defecated in the middle of the chapel while a couple was getting married. The AI version of Hayek portrayed the same exact thing, and Hayek was incredibly upset about the fact that her likeness was subjected to such an offensive, disgusting act. But she had no legal recourse because she signed off the AI version of herself to act in whatever scene the producers wanted her to appear in.