Culture

‘80% Of Women Are Only Attracted To The Top 20%’ Of Men? Made-Up Pop Science Is Making Men Miserable

What if the dating market isn’t as hopeless as everyone makes it sound? Here’s what actually improves your chances as a man on the apps (and it doesn’t require being a ten-out-of-ten Chad).

By Jaimee Marshall6 min read
Pexels/Ahmet Oğuzhan Yılmaz

Perhaps for the first time in history, we’re seeing a curious spike in male preoccupation with vanity, known as “looksmaxxing.” The idea is that there’s no single more important metric that can improve your status in society, how well you do with women, how successful you become, how people treat you, and so on, than how attractive your appearance is. In that sense, looksmaxxers unironically advise, “If you’re a man in your 20s, start looksmaxxing, go into debt if you have to.” But is the halo effect really that strong, or are there other confounding variables at play?