In the market for some new makeup, but don’t have unlimited funds? We’ve got you covered.
We’ve all experienced this disheartening moment: running out of your favorite expensive foundation or eyeshadow palette, only to check your dwindling bank account, and realize that buying another would definitely put your balance in the negative.
With the recent boom of the makeup industry, high-quality products at a price suited for those with deep pockets may seem to be the norm—but hold on! There’s a light at the end of the tunnel, and that light is none other than drugstore makeup.
I know what you’re thinking, but bear with me. Drugstore brands have really upped their game since we were in middle school. They now contend with the high-end products you’ll find for more than triple the price, making them not only cost-effective, but basically interchangeable with their costly competitors.
To help make your transition to drugstore makeup seamless, here’s a list of my favorite products so you too can do a full face of makeup on the cheap.
Primer: e.l.f. Hydrating Face Primer
This gentle primer is perfect for sensitive skin. It's loaded with hydrating vitamins to give your skin a fresh-faced dewy look, and it’s free of sulfates and parabens. Just a small pump goes a long way—so it’ll last you a while. Not to mention, it’s vegan! Find it at Target for as little as $6.
Foundation: Revlon ColorStay Liquid Foundation
This cult classic has been around for a while and with good reason. With two formulas offered depending on your skin type, this foundation comes in a whopping 43 colors. But it doesn’t just give you flawless skin for the moment—it’s ready to protect your skin from the sun with SPF 15. Buy it from Walmart for less than $8.
Concealer: Maybelline Age Rewind Concealer
The thousands of five-star reviews on Amazon are true! Crowned America’s #1 concealer, this magical tube delivers on its promises. Not only is it perfect for concealing those pesky under-eye circles, but it’s also long-lasting, buildable, and easy to use. Get it at Target for the best deals under $5.
Setting Powder: Coty Airspun Loose Setting Powder
Bronzer: Physicians Formula Butter Bronzer
Get your glow on in the dead of winter with this steal. With its subtle pearly pigment, your skin is bound to look soft and sun-kissed. The best part is it’s hypoallergenic, so those with sensitive skin are in luck! Find it at Target for just $6.
Blush: Burt’s Bees 100% Natural Blush
Known for its all-natural products, Burt’s Bees takes pride in what they’re selling. This gorgeous blush, made with honey and Vitamin E, will nourish your skin while you wear it, making your skin radiant and giving you peace of mind about what you’re putting on your face. Get it from CVS for the widest color range and under $10.
Highlighter: Wet n Wild MegaGlo Highlighting Powder
This super-pigmented highlighter is sure to turn heads by lending a luminous shimmer to your look. But it’s also good for your skin—treating it with a dose of shea butter, argan oil, and Vitamin E. Last but not least, it’s cruelty-free! Buy it from Target for as little as $5.
Brows: NYX Professional Makeup Tinted Brow Mascara
NYX has quickly become a favorite of the beauty community, thanks to products like this one. Using this brow-scara rather than pencils will help you achieve beautiful, full, even brows that appear natural without looking harsh—and it won’t rub off throughout the day either. You can find it at Walmart for no more than $4.
Eyeshadow: L.A. Girl Beauty Brick Eyeshadow Palette
If you’re looking for a stunning collection of radiant shades with amazing color payoff, this is the palette for you. With a brush included, you’ll be all set to experiment with any look that tickles your fancy—from a smoky-eye to no-makeup-makeup. Get it at CVS for $8.
Eyeliner: stila Stay All Day Waterproof Liquid Eyeliner
Offered in an array of dazzling colors, this bold liner’s thin tip is perfect for any look you desire—especially the beloved cat-eye. Not only is it a breeze to swipe on, but it’s also resistant to smudging, helping your eyes stay lovely all day. Buy it from Walmart for less than $16.
Mascara: essence Lash Princess False Lash Effect Mascara
With this lifesaver, you won’t ever need falsies. While being known for adding incredible length, volume, and definition, this mascara is also immune to flaking—meaning no more embarrassing black flakes all over your cheeks. It’s also cruelty-free! Find it at CVS for under $5.
Lipstick: Maybelline Color Sensational Lipstick
A longtime favorite to many, this lipstick line has a surprising amount of shades to choose from. (I wear Touchable Taupe quite often.) Because it’s made with honey nectar, your lips will look and feel soft to the touch, no matter if you’re wearing their matte or satin finish. Get it from Target for less than $4.
Setting Spray: NYX Professional Makeup Setting Spray
This super lightweight, long-lasting setting spray is sure to keep your artistry intact all day and all night. A wonderful option if you’re looking for cruelty-free makeup, it’s also sold in a matte or dewy finish, depending on your skin’s needs. Here it is at Target for only $5.
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