12 Brands Living Rent Free In Our Minds

You know that brand that you feel pulled to bring up on your phone every few days just to check their new arrivals even though you don’t really need anything new?

By Anna Hartman3 min read
Pexels/jasmin chew

Or the brand that immediately pops into your mind when you pull a wedding invite from your mailbox? Like that one ex-boyfriend and every cringe thing you ever said as a middle schooler, there are certain brands that just live rent free in our minds. 

Want to hear what brands the Evie girls go back to time and time again? Here are 12 brands worth opening a new tab for, along with three summer items that are currently in our shopping carts for each. 

Evie's product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.


“I’ve been consistently obsessed with Spell over the past several years because the bamboo viscose is so comfortable, and it fits you throughout pregnancy and postpartum!” – Brittany Martinez, Editor-In-Chief

Spell Lovers Beach Maxi Skirt, $249

Spell Fleur Slip Dress, $249

Spell Château Tunic Mini Dress, $249 

Beach Riot

“I love playing padel in Miami, and Beach Riot has really cute activewear and beachwear cover-ups. The colors are super pretty and sporty!” – Brittany Martinez, Editor-In-Chief

Beach Riot Remi Dress Blossom Colorblock, $128

Beach Riot Betsy One Piece Seaside Gingham, $168

Beach Riot Balboa Short Liberty Stars, $88

House of CB

“Take all of my money – this brand can do no wrong. They balance sex appeal and timeless femininity in the most brilliant way I’ve ever seen. From their milkmaid dresses to their corseted minis and every style in between, there isn’t an item from this brand that I wouldn’t love to have hanging in my closet. If I could only wear one brand for the rest of my life, House of CB would undoubtedly be it.” – Anna Hartman, Managing Editor

House of CB Imani White Pleated Cotton Mini Dress, $269

House of CB Carmen Baby Pink Bustier Sundress, $225

House of CB Seren Vintage Cream Floral Lace Back Maxi Dress, $285

Lait Collection

“It’s giving LoveShackFancy, but without the credit card debt. Props to our Social Media Manager for bringing this brand to my attention, knowing how much I obsess over LoveShackFancy’s ultra feminine, ruffle-flooded designs. Lait Collection has some very similar silhouettes and colors, but for a fraction of the price.” – Anna Hartman, Managing Editor

Lait Collection April Ruffled Sleeveless Midi Dress, $75

Lait Collection Samantha Halter Sleeveless Mini Dress, $69

Lait Collection Gloria Rosette Floral Midi Dress, $74


“Pact is my go-to brand for organic cotton daily wear basics. Everything is soft and breathable – a necessity when you live in the South! Their only downside is they are largely collection focused, so if you see something you want, you have to snag it pronto because it won't be around for long!” – Paula Gallagher, Senior Editor 

Pact Softspun V-Neck Tank, $20

Pact Coastal Double Gauze Cami Maxi Dress, $108

Pact Beachside Linen Crochet Cover-Up, $68

Ivy City Co.

“I love Ivy City Co. dresses – they are feminine and classy, yet fun and flirty! Many dresses are also sold in 100% cotton, which is a plus for hot summer Sundays! Watch for final sales for a great deal.” – Paula Gallagher, Senior Editor 

Ivy City Co. Madeline Dress In Pink, $108

Ivy City Co. Hattie Dress In Strawberry, $128

Ivy City Co. Marigold Dress In White Eyelet, $118


“This feminine and functional activewear brand was founded by Cassey Ho (the Blogilates founder). No further explanation needed.” – Rachel Squier, Social Media Manager

PopFlex Pirouette Skort, $60

PopFlex Plié Corset Crop Bralette, $46

PopFlex Supershort Runsie, $98


“Okay, hear me out – J. Crew isn't known for being ‘cool’ but their stuff is actually so cute and classy! I keep seeing so many cute swimsuits, especially this season.” – Rachel Squier, Social Media Manager

J. Crew Ruched Cutout One-Piece Swimsuit, $128

J. Crew Scoopneck Linen-Blend Vest, $90

J. Crew Wide-Leg Essential Pant In Linen, $98

Free People

“I love Free People's unique flair. They have tops, skirts, and dresses that you just won't find anywhere else.” – Nicole Dominique, Culture Commentator 

Free People Real Love Embroidered Dress, $168

Free People One Raya Lace Bandana Top, $68

Free People Brielle Romper, $68 

AYM Studio

“AYM Studio has comfortable, versatile dresses made with organic material, all handmade in the UK.” – Nicole Dominique, Culture Commentator 

AYM Studio Lulah Drape Maxi Dress with Built-in Bra, £119

AYM Studio Elva Maxi Dress, £99

AYM Studio Hart Mini Dress, £79


“I think about pulling the trigger on a FewModa membership every few days. It has a ‘cool girl’ Reformation vibe but with a more affordable price tag and so many versatile pieces.” – Carmen Schober, Culture Commentator 

Kourt Giogia Linen Top, $119

Kourt Blaine Mini Dress, $148

O.p.t Isa Silk Dress, $289

Good American

“I can confirm that Good American jeans are worth the hype! I own two pairs, and they're the only jeans I've ever had that can be described as flatteringly form-fitting and comfy at the same time. I also love that most of their products are made in America!” – Carmen Schober, Culture Commentator 

Good American Always Fits Good Classic Slim Straight Jeans, $159

Good American Good Legs Skinny Jeans, $119

Good American Good Classic Light Compression Bootcut Jeans, $169

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