10 Style Muses Defining Feminine Fashion In 2025—Which One Are You?

From Olivia Dean’s retro London charm dazzling millions seemingly overnight to Paige Lorenze's polished Americana style inspiring women everywhere to Google "horseback riding lessons near me," this new wave of style icons is proving that softness doesn’t mean simplicity. Whether they’re twirling in satin midi skirts, slipping into puff-sleeve dresses, or reinventing the tailored blazer you'd never actually wear in a stuffy office, their style feels like a love letter to womanhood. Below, meet the muses we can’t stop following, and the brands that make their wardrobes so distinct.

Olivia Dean: The Modern-Day Soul Girl

Meet the it girl of the moment: Miss Olivia Dean. As someone who hasn't gone a day in the last two weeks without her songs on repeat, I can tell you, there's something effortlessly timeless about her, and it doesn't stop with her vocals. Her wardrobe is a perfectly feminine blend of retro, romantic, and unmistakably British. She gravitates toward pieces that feel made for serenading a crowd in front of a jazz band or pedaling a vintage bike through Notting Hill. Think Réalisation Par slips, fringed festival pieces by Etro, and Cleo Petit dresses that channel the charm of a ‘60s ingénue.

Nara Smith: The Dreamy Domestic Goddess

Leave it to Nara Smith to make cooking dinner feel high fashion. The ultra-controversial model and mother has turned soft femininity into an art form, favoring ethereal silhouettes, neutral tones, and delicate fabrics that capture her romantic, almost cinematic lifestyle. She’s often seen in Sezane, Doen, and custom vintage finds that feel undeniably glamorous. One thing's certain: every Nara Smith video leaves you wanting two things—the recipe she just made and the outfit she was wearing.

Sofia Richie Grainge: The Polished Minimalist

Sofia Richie Grainge is the undisputed queen of the clean, elevated aesthetic that defined 2023, and she's not going anywhere anytime soon. Her wardrobe is a masterclass in quiet luxury: The Row blazers, Toteme trousers, Khaite knits, and now her brand, SRG, all paired with natural makeup and that enviable California glow. Sofia proves that “feminine” doesn’t have to mean frilly. It can mean well-tailored, intentional, and timeless.

Jasmine Tookes: The Luxe Romantic

Jasmine Tookes’ style is what happens when old-school glamour enters 2025. She gravitates toward structured silhouettes and rich textures in silk dresses, tailored trousers, and romantic jewelry that makes a statement. Her go-to brands include Hermes, A.L.C., and Saint Laurent for effortless femininity that always photographs beautifully. If you're looking for something that's more budget-friendly, she did a gorgeous collaboration with fashion label, Meshki. She is also the creator behind the activewear line, Joja.

Paige Lorenze: The Americana Cowgirl

The evolution of Paige Lorenze is one to be studied. As a girl who's never missed a vlog drop, I can tell you that the Dairy Boy founder has perfected her signature look over the years. There's no denim or crisp button-down Paige can't style to perfection. She's known for her cozy knits that look straight out of a Ralph Lauren campaign. Paige’s style is a nod to countryside simplicity wrapped in elevated textures and perfect tailoring. She’s proof that feminine doesn’t have to mean dainty; sometimes it’s rugged, sporty, and bold.

Lana Del Rey: The Eternal Romantic

Lana Del Rey's marriage isn't the only thing women around the world have been coveting in recent years. It's clear that nobody does nostalgic femininity like her. Lana's wardrobe is a soft fever dream of vintage silhouettes, retro prints, and pearls. She favors (and works with) brands like Zimmermann, Gucci, and Valentino often styling them with a touch of old-Hollywood flair.

Bethany Ciotola: The Cottagecore Visionary

Bethany Ciotola’s style feels like stepping into a modern fairy tale. Her love for Selkie’s whimsical puff dresses, Free People’s flowy layers, and Lacemade’s delicate lace details make her one of the most recognizable feminine influencers online. Every outfit feels dreamy and romantic, yet wearable. If you're tired of boring beige capsule collections and looking to insert some wonder into your wardrobe, Bethany is one to follow.

Becca Bloom: The Chic Maximalist

Becca Bloom's wardrobe is giving rich. Not only that, but she brings a touch of Parisian flair to every look. Emily In Paris could never. Becca mixes Oscar de la Renta, Chanel, and Rouje with vintage accessories, making even a simple coffee run look editorial. Be honest: If you had a budget like her, they'd be your go-to brands, too. Her style celebrates color, texture, and confidence, proving that femininity can be bold and expressive.

Natalie Winters: The Glamorous It-Girl

If Elle Woods had to trade closets with anyone in 2025, my bet is on Natalie Winters. Natalie embodies Capitol Hill femininity with a modern edge. Her wardrobe is full of structured, body-skimming pieces from Self-Portrait and Hervé Léger that highlight her polished, confident aura. Whether she’s at a red-carpet event or just out for dinner, Natalie’s style says “sophisticated glamour” without ever trying too hard.

Alex Clark: The Prep Princess

If you wore Abercrombie polos with double-popped collars in middle school, I guarantee you Alex Clark is slated to be your next style muse. Her look feels like the grown-up version of preppy femininity. Not only will you be in tears from laughing alongside her during her episodes of her podcast, Culture Apothecary, but you'll be screenshotting the outfit she's wearing and stalking her LTK to recreate the look afterwards. She’s a fan of Alice + Olivia, Hill House Home, and Reformation.

Whether your style leans romantic like Bethany, minimal like Sofia, or nostalgic like Lana, there’s one common thread: femininity is back, and it’s more personal than ever.