10 Australian Clothing Brands To Shop For Feminine Pieces This Summer
When it comes to feminine fashion, Australian is the new French, and there’s no shortage of brands to choose from. Here are the 10 best Australian labels to shop this summer.
In summer, your outfit choice is very important. The last thing you want to do is be stuck in a woven polyester top when it’s 90 degrees out and your date wants to lunch on the patio. During such emergencies, airflow is crucial, and synthetic fabrics aren’t it.
If there’s a locale that knows a thing or two about staying cool when it’s hot, especially when it comes to wardrobe, it’s Australia. Home to some of the warmest temps—and most suntanned population—in the world, our sisters down under have summer style dialed in. They know that the magic words in any summer collection are: “linen,” “maxi,” and “matching set." And they’re not wrong.
Australian fashion brands are hot right now, with good reason. The Australians have nailed “resortwear,” or the vacation aesthetic. Why? Much like the French, Australians understand the importance of joie de vivre. They know that life isn’t just about work, and getting ahead. The enjoyment metric is key, and it’s reflected in how they dress: breathable fabrics, pretty prints, breezy, feminine silhouettes; in other words, all-natural glam. (Which is the best kind.)
Looking to channel carefree Aussie this summer? Here are the 10 best Australian brands to shop:
FAITHFULL
Established in 2014 by Australian Sarah-Jane Abrahams, and Norwegian Helle Them-Enger, FAITHFULL is known for their vintage-inspired details, breezy silhouettes, and vacation-ready pieces. Inviting you to embrace the essence of summer all year round, the brand offers “thoughtful, considered designs with nostalgic nods and fabrications.” Seen on the likes of Hailey Bieber, Lily Collins, and even the Princess of Wales herself, FAITHFULL pieces have mass appeal, and star power.
Our favorites to shop right now:
Elodia Maxi Dress Mila Lace Ivory, $400
Eudora Midi Dress Vintage Red Check, $240
Venroy
Founded by Sean Venturi in Bondi, Sydney, in 2010, Venroy started as a university passion project: a single run of 60 European-length swim shorts that grew into a global following. Venturi has described the label as "leisurewear to elevate everyday life, inspired by the places we love." Built around linen and cut in refined yet relaxed silhouettes, Venroy pieces are premium, easy, and made for an endless summer. The brand loves a breezy print and a holiday state of mind, as do the A-listers, from Taylor Swift to Diddy, who have been spotted in the brand's designs.
Our favorites to shop right now:
Cotton Poplin Halter Top, $120
Embroidered Cotton Mesh Mini Dress, $220
Draped Halter Mini Dress, $220
DISSH
DISSH was created by Maree Henry in 2001 on Australia's Gold Coast. Now run by her daughter, Lucy Henry-Hicks (CEO and Creative Director), the brand is “all about refined silhouettes with a natural affinity for feeling laidback, reflecting our roots in the sunshine state of Australia… with feel-good natural fibres and thoughtful detailing.” Known for going viral on social media, DISSH became a global powerhouse over the last few years, and is a favorite of everyone from Meryl Streep to Kendall Jenner and Emrata.
Our favorites to shop right now:
Andrea Sandstone Cupro Lace Short, $113
Coralie Black Sheer Midi Skirt, $159
Casey Ivory Crinkle Ramie Top, $147
Delia Off White Lace Button Top, $147
Noa Sandstone Linen Pants, $147
Tammy Burnt Choc Cotton Mini Dress, $193
With Jéan
It-girl brand With Jéan was founded in 2017 by best friends Sami Lorking-Tanner and Evangeline Titilas. It was originally launched with a simple concept: designing the perfect "cute top" to be worn with jeans. Heavy on the Y2K nostalgia and romantic, vintage-inspired accents, they now offer everything from dresses to swimwear. A favorite of celebrities like Bella Hadid, Elsa Hosk, Kaia Gerber, and Dua Lipa, With Jéan has captured the attention of it-girls worldwide.
Our favorites to shop right now:
Réalisation Par
Réalisation Par is a cult-classic Australian label launched in 2015 by model/blogger Alexandra Spencer and designer Teale Talbot. French for "made by" or "realized by," Réalisation Par blew up after being embraced by celebrities like Gigi Hadid, Alexa Chung, Dua Lipa, and Selena Gomez. The ultimate aspirational brand, they call their customers “dreamgirls,” and dress them in 100% silk. Sign me up.
Our favorites to shop right now:
Spell
One of the original “boho-chic” brands of the 21st century, Spell was founded in Byron Bay in 2009 by sisters Elizabeth Abegg and Isabella Pennefather. Known for its vibrant, vintage-inspired floral prints, flowing maxi dresses, and extreme nostalgia, the brand is a favorite of celebrities like Margot Robbie, Alessandra Ambrosio, and Kate Hudson.
Our favorites to shop right now:
Labyrinth Lace Mini Skirt, $185
Piyama
No summer wardrobe is complete without some luxurious sleepwear. Piyama is a family-run Australian label known for its breezy, "sleepwear-as-daywear" (and sleepwear as sleepwear) looks. Founded in 2012 by Brisbane-based mother-daughter duo Pea Alston and Greer McKendry (later joined by sister Maddie), what began as an Etsy shop quickly scaled into an international label beloved by bridal parties and influencers alike. The brand nails cute, feminine, breathable sleepwear, and makes us all want a new nightie.
Our favorites to shop right now:
Jemima Nightie - TENCEL™ Lyocell, $119
Auguste the Label
Auguste the Label, or Auguste, is a vintage-inspired Australian brand founded in 2014 by designer Ebony Eagles, who grew up drawing and sewing alongside her mother and grandmother. With Auguste, she wanted to “create feminine, vintage-inspired garments which make women feel good.” Eagles capitalizes on nostalgia, drawing inspiration from the best of ’70s and ’80s fashion, but making it new and fresh.
Our favorites to shop right now:
VRG GRL
Affordable it-girl brand VRG GRL should be on everyone’s radar. A wildly popular, fast-growing label known for its effortless coastal edge and vintage-inspired prints, VRG GRL was founded in 2007 in Brisbane by sisters Daniella Dionyssiou and Natalia Suesskow—when they were just 17 and 19 years old. The sisters spent their childhood in the back rooms of retail stores with their tailor parents, and later went on to study fashion. Now seen on celebrities like the Hadids, the Kardashians, and even Taylor Swift, VRG GRL is fully in their groove and shows no signs of slowing down.
Our favorites to shop right now:
Elise Midi Skirt Crinkle Blue, $119
Lo Linen Mini Dress Black, $139
SABO
An Australian brand loved for its sun-drenched, feminine resort wear and vacation-ready prints, SABO was founded in 2011 by Brisbane best friends and sister-in-law Thessy and Yiota. It started out as a fashion blog which soon began selling items exclusively designed by the sisters, and now has a clientele including Gigi and Bella Hadid, Kylie Jenner, and Romee Strijd. Heavily influenced by the founders' Greek heritage, the brand embodies a relaxed, European aesthetic full of broderie anglaise, embroidered florals, and matching knit sets.
Our favorites to shop right now:
Vacay Mode
In my (unpopular) opinion, clothing should be entirely optional June through August. But that’s just me. Since clothes are still required in most places (excluding some European beaches), one thing's for certain: if you have to wear something, it should absolutely be a dress or matching set. These two categories are somehow at least 10 degrees cooler than any other option. And if you live somewhere hot, every degree counts. The Aussies understand this. So when temps are approaching triple digits, shop Australian. Vacation mode will thank you.