Truth is often stranger than fiction, and what goes viral often confounds the mind.
This week’s Twitter fame blip goes to a producer named Jensen Karp, married to Boy Meets World actress-director Danielle Fishel, who found shrimp tails in his Cinnamon Toast Crunch cereal. Coincidental? Just wait.
Karp bought the cereal at a Costco on Topanga Canyon Rd, and his wife happened to play Topanga Lawrence on Boy Meets World. And that’s only the beginning of the wackiness.
Let’s back up to the shrimp tails. Yes, Karp claims he found cinnamon encrusted shrimp tails in his Cinnamon Toast Crunch cereal. Gross. And he found them after he had already eaten a bowl of cereal. Really, really gross.
Of course, Cinnamon Toast Crunch’s Twitter account (because a cereal has a Twitter?) publicly apologized and offered to send a replacement.
Karp went back to the box to further investigate what, if anything, else was amiss. And rather unfortunately, he found more mystery items…
...which General Mills, who owns Cinnamon Toast Crunch, told him was just “an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended.”
“We assure you that there’s no possibility of cross-contamination with shrimp,” General Mills said in a DM to Karp. They also offered him General Mills vouchers to make up for his “unpleasant experience.”
This response catalyzed Karp to send the shrimp tails and the “black things” off to a lab to be tested and identified.
Karp had his wife check the other box of cereal in the family pack, and that box also appears to have been tampered with.
General Mills requested that Karp mail them the boxes of cereal and the mystery items so they could further investigate. General Mills spokesmen Mike Siemienas stated, “While we are still investigating this matter, we can say with confidence that this did not occur at our facility. We are waiting for the consumer to send us the package to investigate further. Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us.”
However, Karp refused to send the cereal back, telling General Mills in an email, “You’re being super sketchy and odd.”
A General Mills social media specialist suggested that Karp take the cereal and packaging to “local law enforcement” so they could investigate if any product tampering occurred.
Karp also turned that idea down, saying, “I’m not walking into a random police station yelling, ‘Here’s the shrimp tails that General Mills wants!’ like it’s a smoking gun from a murder.”
This whole bizarre scenario has gone viral, because, well, it’s just so bizarre. I mean, who isn’t going to look twice when they pour their cereal tomorrow morning?